Seth Sundeen Named Market President for Merchants Bank in Eau Claire

News | 04.17.2023
Seth Sundeen has been named Market President for Merchants Bank in Eau Claire, according to Dan Massett, Regional President. Sundeen succeeds Larry Accola, who retired as the Eau Claire Market President for Merchants in April.
I'm grateful for Larry’s leadership and commitment to our clients over the last eight years. I am also excited that we’re able to fill this strategically important position with a proven, local banking leader like Seth,” said Massett. “He has a strong background in both management and commercial banking and will continue moving us forward in this market as we help business and families in the Chippewa Valley meet their financial goals.

Sundeen has over 20 years of banking experience, serving mainly in leadership and commercial banking roles. He was most recently Vice President of Commercial Banking for Nicolet Bank (formerly Charter Bank) and also previously worked for Dairy State Bank in Menomonie.
I'm excited to join the Merchants Bank team, a Bank steep with history and that’s focused on the communities it serves,” said Sundeen. “Over the years it’s been an honor to help business owners grow their businesses and realize their dreams through my role as a banker. I look forward to continuing to do my part to help create a vibrant Chippewa Valley – a place that I’m proud to call home.
Sundeen graduated with a bachelor’s degree in Business Administration and later went on to obtain his MBA. He, his wife and four children call the Chippewa Valley home. An active community volunteer, Sundeen currently serves as an Eau Claire Chamber Ambassador. He previously served on the Junior Achievement Board, as Board President of the Menomonie Chamber of Commerce, Board President of the Dunn County United Way, and Board President of the Chippewa Valley Bankers Association. He enjoys watching his children’s sporting and school events and spending time outdoors biking, hiking and hunting.
Since 2014, Merchants Bank has been a community partner in Eau Claire when the Bank acquired its location from Alliance Bank. As a regional banking leader, Merchants offers a full array of traditional banking and mortgage solutionswealth management services and can assist businesses of any size with their business depositfinancing and treasury management needs.
Merchants Bank is a full service community bank with 23 bank locations in southeastern Minnesota and west-central Wisconsin and a leasing division, Merchants Bank Equipment Finance, in Edina. Headquartered in Winona, MN, MFGI has more than $2.6 billion in assets. Merchants was founded in 1875.

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