To be the financial partner of choice, helping our customers and communities fulfill their hopes and dreams, because we’re community members too.
Core Stakeholder Commitments
To Customers - To build loyal and mutually rewarding customer relationships by providing consistently exceptional experiences
To Employees - To create and maintain an environment that promotes and rewards contribution, accountability, initiative, teamwork, learning, professional growth, and development
To Our Communities - To help make each community we serve a better place in which to live and work through financial reinvestment, engaged market leadership impact, and the support of employee volunteer involvement
To Shareholders - To obtain long-term shareholder value through quality growth and financial performance in the upper quartile of our peer group
WE are here to serve.
WE will be dependable.
WE will be fair and honest in all things.
WE will care for our employees, our customers and our shareholders.
WE value initiative, creativity and adaptivity to change.
WE will build trust; we will hold our customers’ best interests at heart.
WE will conduct ourselves with integrity.
WE will inform people and communicate with all; we will listen.
WE embrace responsibility for our performance and financial results.
WE will direct our human and material resources toward achieving common goals.
WE value teamwork and will celebrate success together.
By honoring our stakeholder commitments and living our core values, we aspire to create a trusting environment…where every diverse stakeholder can expect fair and equitable treatment, feels included, and belongs.