The Merchants Bank Advisory Board for our banks in La Crescent and Onalaska is connected with the communities we serve and helps provide key insights into the local population and economies. We rely on our Advisory Board to provide meaningful feedback about what is important to community members and business owners and how Merchants Bank can collaborate on a local level to create thriving communities.

Key statistics for Houston County, MN*

  • Population: 18,567
  • Median Age: 45.3
  • Median Home Value: $190,502

Key statistics for La Crosse County, WI*

  • Population: 118,597
  • Median Age: 36.5
  • Median Home Value: $193,595

Industries of focus for Houston and La Crosse Counties

  • Top Industries by Type: Retail Trade, Construction, Public Administration, Health Care and Social Assistance, Other Services excluding Public Administration
  • Top Industries by Sales: Wholesale Trade, Retail Trade, Manufacturing
  • Top Industries by Number of Employees: Educational Services, Health Care and Social Assistance, Public Administration, Retail Trade, Accommodation and Food Services

* Source: SNL, 3/20

Our board leadership structure encompasses several levels, including a company-wide Board of Directors for Merchants Financial Group, Inc, a Board of Directors for the Merchants Bank Charter and local Community Advisory Boards.

Merchants Bank Advisory Board of Directors for La Crescent and Onalaska

Dean Ashbacher, Advisory Board of DirectorDean Ashbacher

President & Chief Executive Officer
Truss Specialists, Inc.

Mike Cunningham, Board of DirectorsMichael Cunningham

La Crescent Property Ventures, LLC

Former CEO, Owner
The Board Store Furniture and Home Improvement

Robert Heth, Advisory Board of DirectorRobert Heth, Jr.

Heth Hardware, Inc.

Stephen Loehr, Advisory Board of Directors

Stephen Loehr

Vice President of Operations Support
Kwik Trip, Inc.

Richard Lommen Richard Lommen, Jr.

President & Owner
Courtesy Corporation